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Elwood’s Organic Dog Meat launched 7/23/21. As of June 2022, has had over 2.1 million unique views. The Facebook page has 49k likes and 56k followers (one viral post has reached 11.6M people).


Elwood’s regularly shares comments and DMs from people who've said that this page has either made them vegetarian, consider veganism, or actually go vegan.

To learn more about the strategy, visit the about page.

Image by Bianca Suri