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Man in Farm

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Elwood’s Organic Dog Meat launched in August 2021. As of April 2022, has over a million unique views. The Facebook page has over 42k followers (one viral post has reached nearly 10M people & has 21k comments and 42k shares).


Elwood’s regularly shares comments and DMs from people who've said that this page has either made them vegetarian, consider veganism, or actually go vegan.

To learn more about the strategy, visit the about page.

Image by Bianca Suri