Rooster

HELLO, FELLOW ANIMAL LOVER

You might be saying to yourself,
"WTF IS THIS."

 

First, let's talk about why this even exists and why dog meatThen, we'll offer 5 steps for the vegan-curious. And finally, we share ways for activists to use this nonsense.

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Lambs

WHY DOES THIS EXIST

This site is based on these ideas:

 

Most people do go out of their way to help animals that they see suffering.

 

Most people do already ascribe to vegan or vegan-like ethics. In other words, if they were faced with a choice between having to kill an animal for food or eat a healthy beans-and-rice-and-veggies meal, most people would choose not to kill the animal.

Most people have an "avoid-causing-suffering" point of view. However, they live in a way that is inconsistent with their true values. The world has taught them various ways to overlook this conflict, by 1.) training them to see specific animals as products for their use or consumption, and 2.) hiding how their choices cause so much suffering

Most people who consume animal products want to avoid thinking about these moral conflicts. They want to continue doing what they've been doing and what everyone around them is doing. Having to think about this discrepancy can make them angry (that old cognitive dissonance we all know so well).

The more people spend time thinking about these ideas, the more likely they are to come to the same conclusion. Given the chance, they can easily discover that our society is hypocritical about how we treat animals, that something needs to change.  

 

Because we believe the above, it means we aren't afraid that our approach will make people more likely to eat dogs.

Sure, there's always the teeniest chance we could make people more nihilistic and more uncaring than they already are. But we believe most people really do love animals (especially dogs) and they want to reduce animal suffering––they just don't know how.

WHY DOG MEAT

In the U.S., there is no animal more highly regarded than the dog (cats are a close second, and we will explore them if site traffic grows). We shower dogs with love and respect. Most people have fond memories involving dogs.

 

We want people to consider an alternate world where "human's best friend" is treated like a product. We present them in the same way animal agriculture shows them cows, pigs, chickens, sheep, turkeys, and fish (often pulling directly from social media posts from farmers, but with a little more truth than the industry wants us to know about).

We want to draw attention to the similarities, to the ethical hypocrisy. (This isn't an original idea, of course; greater awareness of the Yu Lin Dog festival in China is credited with turning people vegan by making them contemplate this idea.)

 

We also want to evoke emotions, so we communicate this idea with a fun and witty approach that would make people have a range of emotional responses to it (laughter, surprise, confusion, anger). Hopefully, some of those people would spend time looking at this site, making connections, and exploring the resource page and FAQs. We feel the more people think about these ideas, the better. 


 

WHICH MEANS...

We are trying to maximize the amount of time people spend looking at this website, trying to figure out if it is real. If they've invested a minute or so on this page, even if they get angry and leave and initially reject the ideas, questions and doubts may get lodged in their mind and they may be more likely to consider them later.

Elwood's Organic Dog Meat is designed to help non-vegan folks understand that their actions don't align with their existing ethics.

 
 

5 STEPS FOR THE VEGAN CURIOUS

1.
LEARN ABOUT THE ISSUES

Animal agriculture doesn't just hurt animals, but our health, the environment, and our communities.

 

See why we would go to such lengths to make a dog meat website.

2.
THINK ABOUT YOUR BELIEFS

Many arguments in favor of eating animals are based on unexamined beliefs that you may not actually agree with.

 

 Discover ways to think critically about the foods we eat.

3.
MEET THE ANIMALS

Most folks never get the chance to meet cows or pigs or sheep. Farm sanctuaries help us see them as individuals and learn how they blossom when given the same care we give to dogs and cats.

Find your local farm sanctuary on Facebook and Instagram.

 

4.
JOIN YOUR LOCAL VEGAN FACEBOOK GROUP

Every state has a vegan group, as do major cities. Don't be intimidated--many are very welcoming to newcomers! (And if they're not, find another group. Don't let one sour vegan spoil veganism for you!)  Ask questions, get shopping tips, restaurant recommendations, etc. There are also vegan groups for so many subsections: Pregnant vegans, gluten-free vegans, vegan athletes, etc. 

Find a local vegan Facebook group.

5.
JUMP ON IN
(YOU GOT THIS!)

Think you just want to give it a try?That's amazing! Everyone here at the farm is rooting for you. 

Some
 tips: Keep learning, keep remembering the animals, and don't let perfection be the enemy of good. 

Veganuary (unaffiliated) has a free 31-day vegan challenge. They'll walk you through it with coaching emails, recipes, meal plans, and tips.

Try Veganuary.

 
Free Range Hen

TIPS FOR SHARING ELWOOD DOG MEAT

With social media messages, try not to immediately anger or turn off people. This may mean not "showing your hand" right off the bat. Err on being subtle, ambiguous, and gentle to get people curious and interested in reading more.

Here are some recommendations to get people thinking:

  • Share the website. Respond to social media accounts or posts that promote meat or animal agriculture with messages about Elwood Dog Meat, with a link to our main page or breeds page.
     

  • Make your posts gentle and non-confrontational. The goal is making people curious and wanting to read more. For example, "Did you hear there's this farm doing the same thing you're doing but with dogs? It's wild! elwooddogmeat.com."
    or
    "I've heard about that same farming problem you're having! This farm raising dogs for meat was talking about it: elwooddogmeat.com."

     

  • It's easy to score cheap points and mock people, but we don't believe that helps the cause.  Avoid communication that makes it obvious what your intention is and avoid being cruel. For example, avoid writing replies like, "How'd you like it if they killed your dogs like this?"

    Gotcha moments feel good, but it's hard to come back from them and have an open dialog about veganism. Remember: Despite their actions, these folks are animal lovers and you're showing them something that is extremely upsetting. Being gentle with them creates room for meaningful conversations.


     

  • Place our Leave Behind Cards, posters, or stickers on community bulletin boards. For the bold, we also have shirts and hoodies and other stuff (BE SAFE OUT THERE!). Again, the goal is starting convos.

    You can find all of the swag here.

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WANNA GET
CREATIVE?

It feels good to DIY stuff (it's cheaper, too!). Feel free to use what you want from this site in your own activism--stickers, leave behind cards, brochures, posters, etc. (The more fonts and font sizes, the better.)

 

Wondering where to start? We pull a lot of design and copy inspiration from the meat and dairy ads and social posts we see every day. 

 

Please follow the mission of being kind, avoiding gross photos, and making it look real enough that people go huh? and want to go to the website.